Gail Doane's Heirloom Embroidery 101

Gail's 24 Go-to Embroidery Stitches/Techniques for Heirloom Sewing


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Everything you need to master hand embroidery for heirloom sewing

Come experience the methodical, personal, creative instruction for which Gail is renowned, all from the comfort of your own sewing space, on your own schedule, and at your own pace. With up-close video streams from multiple cameras, and detailed printable instructions you will be fully equipped for success. Vanquish the scourge of UFO’s (unfinished outfits) and reunite with the precious feeling of sewing a project to completion. With Gail as your guide, success is your destination.

Here's everything included with this class:

  • 12 hours of video instruction from Gail
  • Over 100 page ebook with detailed step-by-step photos and stitch diagrams 
  • Heirloom Embroidery 101 covers the following stitches/techniques:
    • Stem stitch
    • Outline stitch
    • Back stitch
    • Running stitch
    • French knot
    • Chain stitch
    • Detached chain stitch
    • Blanket stitch flower
    • Detached chain stitch flower
    • Single feather stitch
    • Double feather stitch
    • Triple feather stitch
    • Shadow work
    • Pinstitch (hand and machine)
    • Applique cord (hand and machine)
    • Cast-on stitch five petal flower
    • Cast-on stitch spiral rose
    • Cast-on stitch bow
    • Cast-on stitch butterfly
    • Bullion rosebud
    • Spiral bullion rose
    • Bullion bunny
    • Bullion lady bird
    • Duplicate stitch

Heirloom Embroidery 101 Includes a 100-Page Ebook Featuring Step-by-Step Technique Photos and Custom Stitch Diagrams

Heirloom Embroidery 101 ebook

Every detail, documented in words & photos

Custom Stitch Diagrams 

Made with my exact stitching sequence

Sign me up, I'm ready to perfect my embroidery!

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With Gail Guiding You Every Step of the Way, 
YOU Can Perfect Your Hand Embroidery! 

Gail's Modern Four-Camera Sewing Studio Gives You a Front Row Seat to Every Stitch

Eye-Level Speaker Shot

Gail speaks directly to the camera.

Overhead Long Shot

Watch Gail's hands work on the sewing table

Super-Close Detail Shot

See the fine nuances that make exquisite finishing details.

Machine-Mounted Shot

See Gail sew on her machine  with no obstruction

10 Comprehensive and Conveniently Edited Lessons That Will Elevate Your Embroidery

No Details Left Out, This Course Covers it All!

Heirloom Embroidery 101

Lesson 1: Introduction

  • Overview of covered stitches

  • Suggested supplies (threads, needles, marking pens, hoops, etc.)

  • Transferring a design

  • Tying on and tying off

Lesson 2: Seven Super Basic Stitches

  • Stem stitch

  • Outline stitch

  • Back stitch

  • Running stitch

  • French knot

  • Chain stitch

  • Detached chain stitch

Lesson 3: Blanket Stitch Flower and Detached Chain Stitch Flower

  • Marking and stitching a two color blanket stitch flower with half circle leaves

  • Marking and stitching a detached chain stitch flower and expanding to a more dimensional look

Lesson 4: Feather Stitch

  • Demo a machine hack for learning placement of single feather stitch 

  • Stitch sample of single feather stitch

  • Embellishing single feather stitch with French knots and beads

  • Stitch sample of double feather stitch

  • Embellishing double feather stitch with french knots

  • Stitch sample of triple feather stitch

Lesson 5: Shadow Work

  • Discussion of suitable fabrics, threads, and design options

  • Marking shadow work

  • Stitch sample of parallel lines in shadow work

  • Stitch sample of a triangle in feather stitch

  • Stitch sample of a circle in feather stitch

  • Stitch sample of a bow in shadow work - ‘layers’, back stitch section, crossover points

Lesson 6: Pin Stitch (Point d’Paris) and Applique Cord

  • Stitch sample of hand pin stitch

  • Stitch sample of machine pin stitch

  • Stitch sample of hand applique cord

  • Stitch sample of machine applique cord

Lesson 7: Cast-on Stitch  (single and double)

  • Basic stitch formation (right and left handed)

  • Stitch sample of five petal cast-on loop flower

  • Stitch sample of spiral cast-on stitch rose

  • Stitch sample of cast-on stitch bow

  • Stitch sample of cast-on stitch butterfly

  • Stitch sample of double cast-on stitch flower

Lesson 8: Bullion Stitch

  • Basic stitch formation

  • Stitch sample of bullion rosebud

  • Stitch sample of simple round bullion rose

  • Stitch sample of spiral bullion rose

  • Stitch sample of bullion bunny

  • Stitch sample of bullion lady bird

Lesson 9: Just Leaves

  • Discuss and show samples of detached chain, back stitch, bullion, and cast-on stitch leaves

  • Stitch sample of full circle blanket stitch leaf

  • Stitch sample of fly stitch leaf

Lesson 10: Duplicate Stitch

  • Discuss suitable base sweater gauge

  • Discuss suitable design options

  • Basic stitch formation

  • Stitch sample of basic stitch

  • Stitch sample of uniform scattered stitches and checkerboard

Meet Your Instructor: Gail Doane

In the words of Classic Sewing Magazine: "Gail Doane is an internationally recognized expert in sewing technique and design, as well as a featured designer in Classic Sewing magazine. It’s the tiny details of sewing that are her recognizable signature style."

In her own words: Gail is "an heirloom sewing addict who is detail-oriented, but prepared to break the rules."

Gail brings to the classroom over 40 years of experience, having dressed seven children, and now an ever-expanding number of grandchildren, in beautiful heirloom clothing. Her work first appeared in Australian Smocking & Embroidery in 2000 and Inspirations in 2008.

Gail's Sewing Has Been Featured In Top-Tier Publications Across the Globe

Sewing class reinvented for the online age


The Highest-Quality Instruction

  • Watch Gail's masterfully experienced hands as they reveal every subtlety and nuance needed for each technique
  • Enjoy multiple camera angles including super-close up shots of Gail's sewing table and machine

The Most Convenient Experience

  • Leave the time, headache, and expense of travel behind and work from the comfort of your own sewing room
  • Retain access to this course for life, and reference back to it as often as you need so you can finish more projects
  • Stream Gail's sewing instruction onto the device of your preference making it easy to sew wherever you want

Sewing Class The Old Way

Travel to attend an in-person class held at a conference

What You Experience:
  • 20+ students crowded around a single sewing machine or table without a clear view
  • Stress between trying to record audio/video of the class or furiously taking notes so you can retain what your learn
  • Pack your sewing machine and lug it through airports and hotels to use it in class
  • Instructor barraged by Chatty Pattys asking personal sewing questions and using up precious class time
What you pay:
  • Flights $300
  • Hotel $200
  • Rental Car $150
  • Food $50
  • Registration $150
  • Total Cost $850

Sewing Class The New Way

Attend class from the convenience of your own sewing room

What You Experience:
  • High-quality, close-up camera shots from multiple angles with no obstruction
  • Convenient, recorded, videos you can review as many times as you need to get your sewing right
  • The familiarity of your own sewing room and the convenience of all of your at-home supplies
  • A constant flow of valuable information without interruptions or distractions 
What you pay:
  • Flights $0
  • Hotel $0
  • Rental Car $0
  • Food $0
  • Registration $189
  • Total Cost $189

Experience Sewing Class The New Way

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Previous Students are Raving About Gail's Online Classes...

“Worth every penny"

"Gail is Perfection Personified"

"I'll be signing up for the next [one]"

“This was having a front row seat!"

"Outstanding, so informative!"

"Money very well spent"

We Surveyed Hundreds of Gail's Past Sewing Students

Here's how they rated their online sewing experience:
  • Average rating for skill improvement: 
    4.77 out of 5  ⭐⭐⭐⭐⭐
  • Average rating for online format:
    4.93 out of 5  ⭐⭐⭐⭐⭐
  • Average rating for overall experience:
    4.99 out of 5 ⭐⭐⭐⭐⭐
  • Willingness to recommend to a friend:
    4.96 out of 5  ⭐⭐⭐⭐⭐

Wage War Against UFO's (Unfinished Outfits) Today

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Important Questions and Answers About This Online Course

The Heirloom Sewing Horror Story...

A search and rescue mission for confidence

One of the relentless challenges of heirloom sewing is feeling confident in enough different skills to complete a beautiful garment. Without confidence in each specific skill, you second-guess yourself over and over, barely moving forward, until you wake up one day and you’re sitting in your sewing room, staring at a closet of half-finished outfits racking your brain to remember what the satisfaction of completing a project feels like.

That doesn't have to be you!

Join us in waging war against UFOs (unfinished outfits) and register today!

Register Now